There are many types of social platforms out there on the Internet. Some attempt to be all encompassing tools to handle every minute kind of communication and sharing between people. These types of sites want to be the end all be all place for people to spend their time on the Internet. Others scale down things to let interaction happen quickly and in a concise way. These types want you to visit briefly, share something, and then move along. Pinterest falls into this latter category.
Pinterest acts as a community corkboard for the Internet. It is a place to share photos for the world to see. People simply post or “pin” a topic/picture into a Pinterest category, caption it, and leave a short comment. Once something has been pinned, it is available for viewing and commenting by others. Where this is profound is the population of the community that is using it skews to a primarily female audience. Having this demographic as an audience means that Pinterest is rapidly becoming the “it” destination of the moment for women to share common interests.
Posts tend to focus on sharing crafts, inspirational photos, room makeovers, etc. This kind of social platform creates a “side article in a magazine” feel with the community as a whole serving as editors. End result a nice place to stop and spend some time when surfing the web.